Kaizō Kaizen is a magazine aimed at showcasing unique and exotic JDM (Japanese domestic market) vehicles, including the lifestyle and culture surrounding them. The main focal point of the magazine is to promote and spread the influence of drift and tuner aesthetics, by showing off a wide variety of cars, trucks and motorcycles, either local or imported, and stock or modified. Featuring a variety of vehicles and images to inspire those to engage and learn about culture, as well as  indulge themselves in the hype surrounding them.