The name Horancha (Ho-ran-cha) is a fusion of the words Horan, being short for Horangi (Tiger), and Cha meaning tea. I thought using Korean and the combination of the two words made for a unique name that's fun and would help sell the idea that it’s authentic Korean bubble tea.
The overall aesthetic for the brand is a bubbly and cheery atmosphere to emit a warm and joyful feeling in consumers with a cute mascot to promote the products and merchandise.
CATEGORy
BRANDING
UI/UX
YEAR
CLIENT
ACADEMIC ASSIGNMENT
ROLE
GRAPHIC DESIGNER
MOBILE ORDER APP
Using Figma I made a mobile order app to accompany the menu for when people wanted to order ahead and manage their loyalty points. It follows the Horancha brand identity by maintaining consistency with the menu's aesthetic and design.
The app utilizes a design system by using variables and colours to reference, allowing for mass tweaks and changes with the ability to modify number and colour values.
It consists of 12 frames following the user flow of opening the app and placing an order, along with customization for drinks including the size, sugar/ice, and toppings. It also allows for editing and discarding cart items based on swipe direction with left being to discard the item, and right being to edit the item.
