Horancha (Ho-ran-cha) is a Korean bubble tea chain. With the name being a fusion of the words 'Horan', being short for 'Horangi' (Tiger), and 'Cha' meaning tea, using Korean and the combination of the two words made for an fun and unique name.

The overall aesthetic for the brand is a bubbly and cheery atmosphere to emit a warm and joyful feeling in consumers with a cute mascot to promote the products and merchandise.